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Our Process

1

RESEARCH

Uncovering the Truth

“'Google' is not a synonym for 'research'.”

~ Dan Brown, Author of The Da Vinci Code

Research is removing one’s confirmation biases. That is to say, we must reverse engineer your brand solution from the consumer problems. How do we ascertain the consumer’s problem? Deep, deep research.

Field Research ~ we talk to your ideal customer (IRL 😜):

Desk Research ~ digital audits with interpretation & executive summaries:

2

Strategy

Playbooks for the New Economy

“Strategy is not only about what you do, increasingly, it’s also about what you don’t do.”

~ Mark Ritson, PhD Professor of Marketing, Melbourne Business School

With Mark’s sage words in mind, our strategic process unpacks our proprietary model ‘BE.AP.S.’

We help you identify all the things you could do, then identify the top 1-3 we should do, to achieve your most important business objectives.

Strategic outputs include:

3

Consultancy

We Get Our Hands Dirty

“Psychology is often naive, due to its failure to address reason, introspection & empirical evidence.”

~ Daniel Ariely, Duke Professor of psychology and behavioural economics at Duke University

Traditionally, executing strategy with the help of a consultant has generally been reserved solely for corporates who could afford the Big 4 consultancies.

Not anymore.

4

Creative

Emotional Resonance

“An idea that is not dangerous is unworthy of being called an idea at all.”

― Oscar Wilde

An excellent brand, website & marketing collateral promote you 24/7.

No employee can do that.

5

Planning

Creating Clarity

“Creative without strategy is called 'art'. Creative with strategy is called 'advertising'.”

~ Jef Richards, PhD & Professor and Chair of the Department of Advertising + Public Relations at Michigan State University.

Comms Planning is the integral conduit between strategy, creative & execution. It takes your why, mapping out the where & how.

If Content is King, Context is Queen.

6

Activation

Earning Leverage

"Your job isn't to be creative. Your job is to ship."

—Seth Godin

Whilst we believe that it is indeed our job to also be creative, we very much take the sentiment of one of our guru Seth Godin's most famed quotes - indeed if we don't ship, everything up until this point has all been for nothing.

Media is the cumulative effort of art, science, strategy, & business objectives; put into the consumer’s language.