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Agency LogoType

Dont be a Cant ™



1 : a person or thing through which power is exerted or an end is achieved.

2 : the capacity of individuals to act independently and to make their own free choices.


We give our tribe ‘agency’ to save the world, by voting with their $$

We're flipping the agency model on its head and showing brands how to drive the change that consumers are now demanding

Consumers are voting with their ¥€$

“88% of people want brands to help them be more environmentally friendly & ethical in their daily lives.”

- Forbes

They’re voting ¥€$ for


In 2016,San Francisco 49er, Colin Kaepernick, took a knee against racism during the National Anthem.
Nike responded with this social post > > >
Deemed so risqué, their US Stockmarket value dropped 3.2% overnight.
What happened next was amazing...
Consumers answered the campaign by spending up BIG with Nike.
By the end of that week, the sharemarket value closed up 7.2%.

They’re voting ¥€$ for


Adapt or Die: Diageo has launched a sustainable packaging technology firm in partnership with Unilever & PepsiCo.

This JW Black ‘bottle’ is 100% paper !

Don’t find yourself on the wrong side of history

So ask yourself:

Would this new generation ‘vote’ for you ?

We help you help your customers make more value-aligned and mindful purchase decisions.


Igniting Change

Brands must validate beliefs and nudge gently toward change - this is Art x Science


Overcoming Laziness

Make it easy and rewarding to buy and enjoy experiencing your brand


Starting Movements

Brands need to declare their beliefs and show they have a roadmap to deliver on the promise



( Behavioral Economics x Applied Psychology x Strategy )

Our model is a framework for driving the positive change your customers are demanding, while making it easier for them to say yes to you.

This is the BEAPS promise.

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Behavioral Economics

A method of economic analysis that applies psychological insights into human behavior to explain financial decision-making.

...or, why people ACTUALLY buy sh!t.

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Applied Psychology

Applied psychology (AP) is motivated by a desire to solve practical problems and to move the fruits of our scientific labor into reality.

Aka: How to get them spending with you.

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Agency’s approach to strategy is action-oriented - and comfortable with debate and ambiguity: as we step through the ‘7-steps to clarity’.

This is consulting in 2021.

End Game

Resolve the root cause of your business & marketing challenges with a ‘cheat-sheet’ for game-changing wins in the new economy...

Who we work with:

Who we've worked with:

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Curious to know more ?

Your Agency guys are:

Nicholas Mason:

Applied Psych. | Digital

m: 0429 539 159



Todd Sotheren:

Prophecy | Creative

m: 0407 668 587



Tell Your Truth.

Lead Your Tribe.

Save The World.